Relational norms and satisfaction with interorganizational cooperation

Purpose This study aims to analyze the effects of interorganizational cost management and opportunism on reflexes relational norms satisfaction with cooperation in franchised companies. The collective synergy arising from these relationships mainly seeks increase competitiveness commercial development. Windolph Moeller observed that increases relationship partners, while attenuate negative effect supplier satisfaction. Design/methodology/approach A survey was carried out managers companies food industry. were identified social network Linkedin. After that, an invitation sent participate research. total 88 valid responses obtained. questionnaire consists 40 extracted assertions. pre-test verify comprehensibility wording Structural equation modeling partial least squares (PLS-SEM) used for data analysis. For analysis, validation adequacy tests model out, executed software SmartPLS. Findings Survey results reveal franchisor Relational mitigate cooperation. And plays important role between franchisees. Research limitations/implications However, limitations resulting methodological design research must be considered interpretation results, at same time they provide opportunities new As aspects, cannot generalized other branches companies, because it is a sector franchises specific characteristics. It should also limited investigating proposed model, but constructs can literature. Finally, empirically assess theoretical instruments studies than those here used. Practical implications contributes relevant literature practice by demonstrating importance as control mechanism Social inclusion franchisees view increasing franchisee their franchisor, which impacts this relationship. order, ways possible conflicts generate greater transparency Originality/value justified fact investigates aspects franchisees, form growing market. highlighting means mitigating opportunistic proving mechanism. especially strategies have been spreading corporate environments (Dekker, Ding & Groot, 2016) maintenance dependent